The city is the story. That was the narrative going into the 2016-17 NBA season for the Miami HEAT. The team wasn't made of superstars anymore and we had just lost the mayor of Wade County to the Chicago Bulls. Miami is a basketball town and the (true) fans bleed HEAT red. We wanted to create a visual that didn't just feature the players, it needed to celebrate the city. The campaign featured a mix of both location based photography and player imagery, abstract basketball graphics and bold type, all coming together in a modular layout system. 

Winter 2017 HOW In-House Design Awards: Sports - Merit Winner