Atelier Belladonna is a Miami-based floral design studio that specializes in fresh-cut flowers, indoor plants, succulents, and orchids. They also offer signature arrangements and provide event floral styling services.

Bianca, the owner of Atelier Belladonna, came to me in need of an online presence for her new business. She had previously owned and operated a successful floral studio in Wynwood (Sprout) and after taking a break to raise her kids, decided to jump back into it with a new name, new vibe, new business model, and new location. She had a vision for her new brand which included moving away from the expected bright and clean aesthetic to a more moody and bold palette — something that fit with the new name and make her brand feel different.

This site started out as a compliment to her physical location at The Citadel, and quickly shifted to a major component as her launch unfortunately aligned with the onset of Covid-19 and the government-issued lockdown. We originally had a much larger focus on event arrangements and wedding packages, but with all of that on hold, the website became more focused on everyday bouquets, arrangements, and house plants, also with a need for contactless delivery and pick-up options.