In the few years since Court Culture was founded, I've designed my share of apparel graphics, organized and planned brand photoshoots, built and maintained the social media accounts, planned the marketing calendar, and helped to concept the layout of our brick-and-mortar store in AmericanAirlines Arena.

All of these endeavors have been successful for the brand, but I really poured my heart into one specific project during the 2017-18 season: the Court Culture Artist Series. This project was commissioned to commemorate the Miami HEAT's 30th Anniversary. The goal was to share the anniversary of the team with the City of Miami. We wanted the collection to resonate with the community in an organic way, so I recruited a team of local artists to help bring a fan’s perspective to our storefront.

My true love is design, but my skills extend beyond that. This project allowed me to work outside my usual job duties and pushed me to manage a project from start to finish. Tasks included developing and presenting the brief, scouting and commissioning the artists, working directly with our legal department to clear every aspect of the project and draw up contracts, following up with contracts and commitment agreements, keeping a project timeline on track, producing the garments and mural artwork, designing the Artist Series microsite, and then advertising the collection across internal media channels and the online store.