HEAT Nation Campaign

INTEGRATED MARKETING CAMPAIGN + GRAPHIC DESIGN

The full-scale creative campaign that was produced based on this direction was brooding and angry; defiant and tough. Player photography was shot in stark black and white, and we used the idea of our flag and our colors literally so our imagery would look like national flags and banners. We devised flag-raising ceremonies around South Florida at schools and community centers and peppered local walls with HEAT artwork. As much as we felt we are representative of the community, it was equally important to be in and of the community.