Miami HEAT Home Strong Campaign

UNIFORM DESIGN + INTEGRATED MARKETING CAMPAIGN + VISUAL DESIGN

Home Strong is an initiative that has always been near and dear to the Miami HEAT organization, and especially team president Pat Riley. In 2015 the Miami HEAT creative team was tasked with conceptualizing a new team uniform that would launch the following season. We wanted to pay homage to our military heroes, the men and women in uniform who defend our great nation.

I'm honored to have had my concept internally selected as the inceptive Home Strong uniform. In addition to the jersey, our team developed a fully integrated marketing campaign that features olive drab and tan fabrics, traditional military insignia elements and patriotic symbols like the stars and stripes of the American flag.

2017 Clio Sports Gold Winner + 2016 Davey Awards Silver Winner