Leafly Editorial Hubs
EDITORIAL + BRANDING + DIGITAL
Leafly is a top player in the cannabis industry, and has been considered a reputable information source from the start. Making a strong effort to keep the public informed about any and all weed-related topics, Leafly News is an up-to-date resource for trending cannabis news, pop culture, and lifestyle tips.
Leafly News + Learn
Leafly News — along with Leafly Learn — addresses the most popular conversations happening in cannabis, from the latest in legalization to the best recipes for homemade edibles. Since the subject matter for these articles runs the gamut, I had to create a style that distinctly reflects the Leafly brand while still offering room for versatility. Landing on a powerful collage design, I managed to incorporate stock and client images into a uniquely Leafly frame. I also played with the frame — complete with the Leafly color palette and gallery of shapes and lines — to ensure each asset was a proper reflection of the associated article’s tone.
Leafly Health
Leafly Health is a popular subset of Leafly News that is dedicated to providing insight into the many health-related topics surrounding cannabis. Since health-related conversations can be daunting for many, I wanted to make sure to establish Leafly Health as something readers could easily approach and engage with. To do so, I created a design with a muted version of the Leafly color palette, dynamic lines, and a soft, abstract illustration style to evoke a sense of ease and understanding.
