Leafly Monthly Columns
EDITORIAL + BRANDING + DIGITAL
Leafly’s news hub includes a variety of monthly columns aimed to provide weed lovers with regular content about trending strains and cannabis products. From strain horoscopes to the top strains of the month, Leafly is pumping out a roundup for curious consumers.
Leafly HighLight
MONTHLY COLUMN + BRANDING + EDITORIAL
Leafly HighLight is a monthly column that spotlights trending cannabis strains in the United States. Designed to help weed lovers across the country discover new and exciting options at their local dispensaries, HighLight combines data from the Leafly Strain Database, dispensary menus and visits, and smoke sessions to select one cultivar that pairs with a season or mood.
When tasked with creating the editorial’s overall look and feel, I knew I wanted to make something that would excite and engage all types of weed lovers. I used a light, dreamy color scheme punctuated by bold graphics to evoke the collective experience of cultural nostalgia. Creating buoyant, youthful assets for the site, social channels, and beyond, I helped establish Leafly HighLight as a column that is fun, informative, and approachable for all.
Leafly BUZZ
MONTHLY COLUMN + BRANDING + EDITORIAL
Leafly Buzz is a monthly column that brings industry rumblings to the masses. Focusing on strains and branded flower from the US West, Buzz reports on every facet of the connoisseur cannabis conversation — from review samples and dispensary shopping to grow visits and cannabis events.
To capture the excitement of what Leafly Buzz reports on, I knew I had to take a bold direction with design. Starting with a color palette of black, white, and near-electric green and yellow, I added simple yet pronounced typography. With the inclusion of high-definition nug shots and clean, graphic lines, I crafted a tone that is cool, clear, and impactful.
