Miami HEAT: The Vice Campaigns

INTEGRATED MARKETING CAMPAIGN + MULTI-CHANNEL + EXPERIENTIAL DESIGN

The Miami HEAT Vice series was one of the most successful runs of jersey campaigns in the history of basketball. Not only were all of the jerseys beloved by fans, they were wildly successful for the organization in every way. In my role as Senior Designer, I assisted in guiding the creative team through the art direction, while coordinating with the Nike design team to enable the success of all five esteemed Vice iterations (Vice, Vice Nights, ViceWave, Sunset Vice, Vice Versa).

Vice Integrated Campaign: 2018 Clio Sports Gold
Vice Uniform: 2018 Clio Sports Grand
Vice Nights Website: 2019 Clio Sports Silver